May 10, 2017
Partner Rami Yanni recently authored an article in Corporate Counsel commenting on a Ninth Circuit case seeking to have the world-famous "Google" brand declared generic. By some accounts, Google has now replaced Apple as the world's most valuable brand, the value of which is estimated at $109.5 billion. Despite that, the registrant of hundreds of domain names containing the term "google" is seeking to have the Google trademark declared generic, arguing that the term is so commonly used as a verb — simply meaning to search the internet — that it can no longer function as a source indicator, i.e., a trademark. Plaintiffs David Elliott and Chris Gillespie filed suit with the U.S. District Court for the District of Arizona. The plaintiffs appealed to the Ninth Circuit after the District Court granted summary judgment in favor of Google.
Read the article here or download the PDF below, courtesy of Corporate Counsel, ALM Media Properties, LLC.
© 2017 Rosenfeld, Meyer & Susman All Rights Reserved.